A brand store in Bangladesh wanted to display the production line of Eight Jeans within their shop in Bashundhara City, Dhaka. The owner of the brand wanted a separate wing within the store to display the products, and thus a shop-in-shop concept was put to work. When it came to designing this outlet, the history of jeans along with its present popularity were kept in mind. Jeans was represented more as a biker’s garment, and Harley Davidson bikes provided the main inspiration for the interior design. The success of the project lays here- the target group can easily distinguish this brand from the rest. The interior reflects not only the origin of jeans, but also the lifestyle of the jeans-wearing crowd. The carefree, innovative yet efficient display turns the shopping experience into one that the young generation can relate to. The store acts as the best media to promote the brand, as people are beginning to recognize this new apparel trade name through the different and unique design of their outlet.