Signs advertising the extensive selection of jeans and men’s apparel, give Eight Jeans a rugged, workshop touch. The dark, rough textures on the wall add more to the worn out feel to the whole outlet. The unpolished texture of the wooden floors is interrupted at places by rusty metal sheets, like one may expect at an automobile workshop or a bike workshop to be precise. The Harley-Davidson bike from the client’s collection placed at the focal point of the store provides the ultimate statement piece to this showroom. A display stand for the carefree, this bike exhibits clothes in a carefully careless manner- the effect sought while designing this brand outlet. A single man’s lifestyle- casual, unkempt, and rebellious – was the main concept behind designing the interior of this men’s lifestyle brand outlet. The carefree, innovative yet efficient display turns the shopping experience into one that the young generation can relate